Saturday, 11 April 2009

Eminem takes a swipe at fellow celebs in his new video

36 year old Academy award winning Rapper, Actor and Music Producer Eminem is back on the music scene with an outrageous new single titled 'We made you', due for release next month. This is the first single from Eminem's forthcoming album Relapse.

Though the single isn't officially out yet, the video is already making its rounds on the internet. In it, Eminem has a poke at more than 18 well known celebrities including Kim Kardashian, Jessica Simpson, Britney Spears, Republican Politician Sarah Palin, Lindsay Lohan & Samantha Ronson, Amy Winehouse & Blake, Brett Michaels, Rihanna, John Mayer and ex Jennifer Aniston. Click here for the full list on MTV's website. If his dressing up and reinacting scenes leave the viewer with any doubt as to the celebrities identities, Eminem also mentions them all by name in his somewhat witty lyrics.

* See the video and read the song lyrics here:

Although Eminem is quick to poke fun at others, he also takes a shot at himself towards the end of the song. In the video, the lyrics: 'Lord help us, he's back in his pink Alf shirt' are accompanied by a shot of Marshall holding a birthday cake, wearing a pink Alf t-shirt. This is a direct reference to the very photo which was spread across the internet when Eminem first became famous, trying to out him as a white middle class 'Emerican' - rather than the credible hardman of rap he was exuding to be through his music.

One part I personally found a little uncalled-for was where he re-inacted the scene between Rihanna and Chris Brown in a Star-Wars setting. I don't believe domestic violence is an appropriate subject to include in a light-hearted comical video.

Eminem's video is cleverly intended to catch Public Attention and cause as much controversy as possible after a few years without releasing any records. After all, isn't Celebrity name bashing what got Slim Shady noticed on the radio waves in the first place with his first big hit single 'My name is'? The rapper certainly knows his game, he knows just what captures peoples attention and more importantly, he knows what sells! Unsurprisingly, Eminem is currently one of the worlds biggest selling artists having sold more than 75 Million records worldwide.

In typical Eminem style, the chart topping lyrical genius makes no apologies for his song, telling MTV News:

“There’s some celebrity bashing in it, I wanna say it’s not necessarily intentional bashing in it; it’s not necessarily taking deliberate shots at people.… Yes, it is. What the f— am I talking about?”

Celebrity Reactions so far:

Fox News’ Bill O’Reilly

"He represents the lowest form of entertainment in this country and is a publicity hound to boot…It's so crude what he does,”
O’Reilly explained on his show. "Eminem is obviously on an obscene rant about Sarah Palin, it's totally obscene, totally inappropriate. All I want to do is repeat that Eminem means nothing. The video means nothing. It's played for kids that are confused."
Kim Kardashian, mocked for her backside and shown being put in a wood-chipper wrote on her official website:

“I think this video is so funny, I am a huge Eminem fan and find it flattering that he would rap about me. You just have to let it go and have a sense of humour. Personally, I'm

MSNBC quotes a source close to Jessica Simpson as saying:

“She's fine, not a big deal but yes she does find it a little bit annoying.”

Fan Reactions:

Fans are also expressing their views online, some saying “Welcome back Eminem!”, others saying saying that they love the video and funny lyrics but not so much the actual song. One comment on this website reads:

“The song is ok but features again the familiar patter of Eminems rapping that never changes. When he starts taking on characters from his own celebrity circles there'll be cause for celebration”

The video is only released next month, 15 May so we will have to wait to see how the song fares on the charts.

Video Stills:

Kim Kardashian

Samantha Ronson and Lindsay Lohan

Amy Winehouse

Jessica Simpson


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Watch Eminem speak about We made you video:

If you're an Eminem fan, you may want to check out these two short video clips of Eminem talking to MTV about the inspiration for his new album including the new single 'We Made You'.

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